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Sources Claim Apple Music Reaches 10 Million Paid Subscribers in Merely 6 Months

01/18/2016

Sources Claim Apple Music Reaches 10 Million Paid Subscribers in Merely 6 Months

The Financial Times has reported the apparent feat, citing "unnamed sources". We would probably like a little more solid confirmation than that before we get too excited, but if it turns out to be true, well, that's pretty impressive. To put it in perspective a little, Swedish rival Spotify took 6 years to achieve the same numbers in 2014. We know they were one of the key pioneers of music streaming services of course, but that does give you an idea of just how quickly Apple Music seems to have grown.

 

The article cited music industry analyst Mark Mulligan of Midia Research as saying that Apple had "the potential to be the leading music subscription service sometime in 2017," given its rapid growth rate.

 

Adding further fuel to the rumours that Apple is abandoning the 3.5mm audio jack in favour of Lightning connectors for the iPhone 7, it is also said they are developing a new Hi-Res Audio format to harness the higher fidelity audio output capabilities of the Lightning jack.

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